Unlocking TikTok for Business: How to Win Without Being an Influencer
If you think TikTok is just for Gen Z dance challenges and viral pranks, think again! Trust me, I’m an introverted millennial TikToker with two left feet, and I’ve amassed more than 15K followers. Businesses are leveraging this powerhouse platform to expand their reach, boost engagement, and drive real sales. The best part? You don’t need to be an influencer to succeed.
With the right strategy, TikTok can be a goldmine for your business. Here’s how you can maximise your presence using three key steps: Research using TikTok’s search engine, Create content with TikTok SEO, and Rinse & Repeat your strategy.
We’ve recently setup a TikTok account: DigitalGems TikTok
1. Research Using TikTok’s Search Engine
TikTok isn’t just a video-sharing app—it’s a search engine! Users now turn to TikTok to discover products, learn how-tos, and find recommendations.
Understanding TikTok’s Audience
Before you dive in, it’s crucial to understand the demographics and behaviour of TikTok users. While the platform is dominated by younger audiences, its user base is becoming increasingly diverse, making it a fantastic opportunity for businesses across industries.
TikTok users thrive on trends, challenges, and snackable content. They engage with brands that entertain, educate, and keep up with what’s popular. So, before creating content, use TikTok’s search bar to research:
- Trending keywords and phrases in your niche
- Common questions and topics your audience is curious about
- Competitor content to identify gaps and opportunities
By doing this, you’ll know exactly what your potential customers are searching for, giving you an edge when crafting your content.
2. Create Content with TikTok SEO
Once you’ve done your research, it’s time to create content that ranks! TikTok’s algorithm prioritises videos that use relevant keywords, trending sounds, and engaging storytelling. Here’s how to optimise your content:
Setting Up a Business Profile
First things first—optimise your business profile:
- Choose a username that aligns with your brand.
- Craft a compelling bio with keywords that describe your business.
- Add a profile picture and link your website or other social media accounts.
Content Creation Strategies
There’s no one-size-fits-all approach to TikTok content, but these formats work well for businesses:
- Tutorials & How-Tos: Teach something valuable to your audience.
- Behind-the-Scenes: Showcase your brand’s personality.
- User-Generated Content (UGC): Share content from your customers.
- Storytelling: Connect with your audience through relatable narratives.
Tip: Add humour to your content whenever you can. People love to laugh and will likely repost or share funny content with their friends!
Utilising TikTok’s Features
TikTok’s built-in features can boost visibility:
- Hashtags: Use relevant hashtags to appear in searches.
- Effects & Filters: Enhance your videos creatively.
- Duets & Stitches: Collaborate with other creators and engage your community.
By consistently posting SEO-optimised videos, you improve your chances of showing up on the coveted ‘For You Page’ (FYP), increasing visibility and engagement.
3. Rinse & Repeat Your TikTok Strategy
Like any marketing effort, success on TikTok comes from analysing performance and refining your approach.
Analysing Performance
Use TikTok’s analytics tools to track:
- Views: How many people are watching your content.
- Engagement: Likes, comments, shares, and saves.
- Follower Growth: How your audience is expanding.
- Audience Demographics: Who’s watching and engaging with your content.
Experiment and Adapt
Not every video will go viral, and that’s okay! The idea is to develop a catalogue of content to experiment with, identifying what works and what doesn’t. Test different content types, posting times, and engagement tactics over a period of time, then adapt your strategy based on what performs best!
Advertising on TikTok
You can build a substantial audience on TikTok with the above strategy. However, if you’re willing to invest some money, TikTok offers various ad formats such as:
- In-Feed Ads: Appear seamlessly in users’ feeds.
- Branded Hashtag Challenges: Encourage user participation.
- Branded Effects: Add your branding to TikTok’s interactive filters.
With the right mix of organic content and paid advertising, your brand can dominate TikTok.
Final Thoughts
TikTok marketing isn’t just for influencers—it’s for businesses of all sizes looking to connect with a highly engaged audience. By researching trends, creating SEO-optimised content, and refining your strategy based on data, you can unlock the full potential of TikTok for your business.
So, are you ready to jump on the TikTok bandwagon and grow your brand? Start today, and don’t forget to have fun while you’re at it! 🎉
Require some assistance to get started? Download this FREE GUIDE: 6 Steps to Setting Up a TikTok Business Account
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