Email marketing has been around for a while and is still one of the most effective ways to reach and engage your customers in 2023. But with so many email marketing tools and platforms out there, how do you choose the best one for your business?
In this blog post, we will share with you some of the best email marketing tools and platforms that you can use in 2023 to level up your email campaigns. Whether you are looking for a free or a paid solution, a beginner-friendly or an advanced tool, a standalone or an all-in-one platform, I have got you covered.
Here are some of the best email marketing tools and platforms for 2023:
– Brevo (formerly Sendinblue):
This is an all-in-one marketing platform that lets you create and send unlimited emails, SMS, landing pages, social ads, and more. You can also segment your audience, automate your campaigns, and track your performance with detailed analytics. Sendinblue has a free plan that allows you to send up to 300 emails per day to unlimited subscribers, and paid plans that start at $25 (BWP337)* per month.
Mailchimp is one of the most popular email marketing tools that offers a user-friendly email builder, segmentation, automation, and more. You can also create websites, landing pages, social ads, and postcards with Mailchimp. Mailchimp has a free plan that allows you to send up to 10,000 emails per month to up to 2,000 subscribers, and paid plans that start at $13 (BWP175)* per month.
This is an email and SMS marketing tool that specializes in e-commerce. You can use Drip to create personalized campaigns based on your customers’ behaviors and preferences. You can also integrate Drip with your e-commerce platform and Facebook Custom Audiences. Drip has a paid plan that starts at $39 per month for up to 500 contacts.
This is an email marketing tool that also lets you create websites and landing pages. You can use MailerLite to sell paid newsletter subscriptions and e-commerce products with its integrations. MailerLite has a free plan that allows you to send up to 12,000 emails per month to 1,000 subscribers, and paid plans that start at $9 (BWP122)* per month.
This is an email marketing tool that also offers CRM, sales automation, and customer service features. You can use ActiveCampaign to create personalized and targeted campaigns with its advanced segmentation and automation capabilities. ActiveCampaign has a paid plan that starts at $15 (BWP202)* per month for up to 500 contacts.
*Prices are subject to change.
